1970 - Product Placement on German National TV

Beat Club Logo

Cliff Cooper – Founder & CEO

After we set up Orange Hire in 1969 we supplied Orange equipment to a lot of English and American bands when they worked in Germany and the rest of Europe on tours organised by the major German promoters, Lippmann and Rau.

People working in the German music business soon began to notice these orange-coloured amplifiers on stage. Out of the blue, I got a phone-call from Mike Leckebusch who was the producer of the Beat-Club television show which was broadcast nationwide from Bremen. Mike asked me whether we would provide Orange backline equipment for his show, and I was only too pleased to oblige.

This was an important development for Orange because although bands who appeared on Beat-Club had the option in the studio of using their own equipment, fortunately for us most of them chose to use Orange and many of them then placed orders for equipment with us soon after.

Beat-Club gave Orange television exposure throughout Germany and orders began to flow in. As a result of this we decided to form a German subsidiary – Orange GMBH