2000 - The Crush Guitar Package
Cliff Cooper – Founder & CEO
The Crush Guitar Package featured an entrance-level solid body electric guitar and the Orange Crush CR10 combo….then came the Crush Bass range, with a black speaker grille.
Damon Waller – Former Managing Director
It was really important to ensure that the Crush range should be seen to offer very good value for money and a good versatile sound – not just an okay sound, but something interesting for the entrance-level market, because that is where brand loyalty begins. If a young guitarist who has just started playing buys a Crush combo, likes it and finds it to be reliable, then naturally when it comes to upgrading his gear after a couple of years he is going to look favourably on the Orange brand and our valve amps.