Orange Amplification sponsors rally driver James Williams for a second year

Orange Amplification and Orange Essentials are proud to sponsor up-and-coming British rally driver James Williams in the 2024 Probite British Rally Championship — the second year running the Welshman races under Orange decals.

Following meteoric progress over the past two seasons, culminating in a breakthrough championship win at Rali Ceredigion in Wales September 2023, 26-year-old Williams races in the UK’s premier rallying series this season. Forthcoming races will find Williams behind the wheel of a new four-wheel-drive turbo-charged Hyundai i20 Rally 2, sporting the orange and black livery of Orange Amplification and Orange Essentials. The bright colour and his skillful driving are making his car stand out in both forest and the road sections of each course.

I couldn’t be happier to once again have the backing of such a cool, impactful brand as Orange Amps and Orange Essentials,” said Williams. “Like Orange Amps and Orange Essentials, I have high standards and will be taking the fight to the bigger names and teams this year.”

Cliff Cooper, CEO and founder of Orange Amplification and Orange Essentials, said: “It is great to be involved with James and the British Rally Championship once again. We wish him all the luck for the new season.”

Look out for Williams’ Orange rally car in the 2024 Probite British Rally Championship at the following locations and dates:

Round 3 – Beatson’s Building Supplies Jim Clark Rally – Duns – 24/25 May

Round 4 – Voyonic Grampian Forest Rally – Banchory – 9/10 August

Round 5 – JDS Machinery Rali Ceredigion – Aberystwyth – 31 August/1 September

Round 6 – Visit Conwy Cambrian Rally – Llandudno – 26 October

Orange Amplification has a long history of working with the motorsport world, starting with the iconic Orange Buggies in the 1970s and then sponsoring the races of BBC Radio One DJ Johnnie Walker in an Orange-branded stock car.

To find out more about the British Rally Championships and James Williams, please visit and