History

Cliff Cooper founder and CEO: During 1969, we sampled the sounds used by a number of top guitarists – among them, Peter Green, Marc Bolan and Paul Kossoff, all of whom liked to spend time in the Orange Shop just...

In December 1968, Mick Dines [pictured] joined the company as a salesman in the Orange Shop. He immediately became involved in the design of the Orange cabinets. As a young bass guitarist he understood how equipment could be so easily...

Cliff Cooper – Founder & CEO We started to build the Orange Studio in the basement at 3 New Compton Street in the summer of 1968. I worked with Brian Hatt, a good friend of mine and an excellent studio...

Cliff Cooper, Founder and CEO explains:I remember the psychedelic lettering of the shop front logo taking forever to complete, but it was worth the wait. It truly reflected the Flower Power and Psychedelia era. John Lennon, Eric Clapton, Keith Richards,...

When Orange amplifiers and loudspeaker cabinets first appeared in late 1968, their striking colour and the picture-frame design of the amp sleeves and speaker cabinets marked a revolution in amplifier styling. What’s more, a completely new approach to musical instrument...

Cliff Cooper, Founder & CEO of Orange Amps: When we opened the shop, we painted it inside and out in a really bright shade of orange. Even from a distance you couldn’t help but notice it – the shop front...