History

A new idea to improve after-sales service Cliff Cooper – Founder & CEO Orange amplifiers were issued with a log book before leaving the factory The Orange log book was essentially a guarantee card and a service record which showed...

Orange Hire was created to provide the PA and backline for larger venues and the big outdoor summer festivals such as Reading and the Isle of Wight. The fleet of Mercedes 405D vans were converted into state-of-the-art hire vehicles. They...

Cliff Cooper – Founder & CEO I believe that when the Customs & Excise inspectors paid us a visit at the Orange Shop, it was a set-up arranged by spiteful competitors. The shop was doing really well, even though the...

Cliff Cooper – Founder & CEO Turntables Orange Strings – They actually were orange too! In the early years we used our name on all sorts of selected products which were music-industry related and which we believed there would be...

Cliff Cooper – Founder & CEO Our amps were covered in orange, but I believed that we should also make claim to the fruit. The Orange tree was the first thing that came to mind, so the Orange World Tree...

Beat Club Logo Cliff Cooper – Founder & CEO After we set up Orange Hire in 1969 we supplied Orange equipment to a lot of English and American bands when they worked in Germany and the rest of Europe on...