History
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1974 - Rivals' Dirty Tricks
Cliff Cooper – Founder & CEO When Stevie Wonder played his legendary Rainbow Theatre concert, he was using Orange gear – and so was Suzi Quatro, who did a great support slot for him. That night I discovered the lengths...
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1973 - Orange at Midem France
Landing the deal for Orange equipment to be used exclusively onstage at the MIDEM shows was a real coup for us…. It was where Stevie Wonder first tried and loved our amps, and in effect launched Orange onto the world...
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1973 - Bexleyhealth Assembly-Line Production
Mick Dines, Bexleyheath Factory Manager: In 1973, as we looked to move from Short’s Gardens, we found a place near James How Industries in Upland Road, Bexleyheath in Kent. James How was our UK distributor at the time, and the...
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1972 - Orange and the BBC
Cliff Cooper – Founder & CEO Rosko is a very energetic larger-than-life character – even by DJ standards! He was adamant that his PA had to be the loudest as well as the best. When Orange upgraded it to 4000...
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1972 - If You Can't Join 'Em, Beat 'Em
Orange raises industry safety standards Cliff Cooper – Founder & CEO Orange Quality Seal The AMII Association of Musical Instrument Industries [which no longer exists and is not to be confused with the MIA, Music Industry Association which is doing...
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1972 - Orange Launches Amity Schroeder Professional Audio Equipment
Cliff Cooper – Founder & CEO Very soon, 8-track recording studios had become the new industry standard. I formed Amity Schroeder as an Orange affiliate company with Roger Jeffrey as chief designer. We started to build our own tape decks,...
